Audi CEO: Coupes and Convertibles Could Return

A251444

Audi parked its last mainstream coupes and convertibles when the A4 family became the A5. Before the Nuvolari even existed in public, Gernot Döllner sat with CarBuzz in Germany and left the door cracked anyway.

“I believe that in the future we will see in the global automotive market, we will see very emotional products again. The C-Sport is one [of those]. The RS models are there as well. And I could think of a coupe or convertible version as well. But right now, other things have priority.”

Gernot Döllner, Audi CEO, to CarBuzz

Audi Concept C studio, frontal view
Audi Concept C, static studio, exterior, frontal view. Image No: A251444. Audi Media Center. © AUDI AG. Editorial use free of charge. Concept C is the car behind the C-Sport Döllner named.

He named what is funded

The rest of that roundtable was about money. Multiple drivetrains, a finite development budget, and a lineup Audi is still trying to refresh. Coupes and convertibles split demand he cannot afford to chase first. What he did put on the list: the electric C-Sport (the production car from Concept C) and the RS models. A coupe or convertible was “thinkable.” It was not next.

Audi Concept C studio, side view
Audi Concept C, static studio, exterior, side view. Image No: A251449. Audi Media Center. © AUDI AG. Editorial use free of charge.

Later, Mohr would not pick an R8

After Nuvolari was public, Wolfgang Mohr talked to The Drive at Monterey. He called Nuvolari a “North Star” and said more emotional cars would follow. On an R8: “This does not mean R8—yes or no. This is not decided. We have different priorities at the moment.” Same map, different room. Supporting color, not the story.

Audi Nuvolari Titanium, studio
Audi Nuvolari in Titanium, static studio. Image No: A263140. Audi Media Center. © AUDI AG. Editorial use free of charge.

Sources: CarBuzz, Döllner; The Drive, Mohr. Photos: Audi Media Center, not those sites.

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